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Community newspaper companies from across the United States have joined forces to launch Zip2Save.com, a comprehensive national aggregation site that will feature online preprints, coupons, deals, travel specials and more.
The site went live Oct. 1 and can be found at http://www.zip2save.com.
Local and national businesses looking to extend their advertising reach will find Zip2Save.com to be a strategically important addition to their marketing plans.
The national site -- searchable down to zip code level -- was modeled after the highly successful Canadian site owned by Metroland Media Group Ltd. – flyerland.ca, and will provide an affordable way to target consumers that prefer the internet as their method of delivery for advertising circulars, sales, deals, coupons and more.
"We see Zip2Save.com as an invaluable way to extend our reach for advertisers and connect them with more consumers” said Bret McKeand, publisher of Independent Newspapers.
Independent Newspapers publishes nine community weekly newspapers in the Valley of the Sun and is the only newspaper group in Arizona participating in the online initiative.
“Our local newspapers, along with a locally promoted national online marketplace, will provide our advertisers with compelling geo-targeting capabilities,” he adds.
Zip2Save.com will be a nationwide site from the first day of operation. The owners of LocalPoint Media will heavily promote the site both in print and online, and will support the site with local advertising sales.
The online site is operated by LocalPoint Media, which is owned by 19 community newspaper companies and Suburban Newspapers of America, in partnership with Metroland Media Group.
More than 1,000 newspapers and niche products representing more than 6.4 million circulation will participate, in highly desirable markets including Chicago, Boston, Houston, Dallas, Minneapolis, Denver, New York/North Jersey, Atlanta, Cleveland, Columbus, Providence and more.
Media buyers will be able to place advertising on the site in a variety of ways initially, including at the national, multi-state, state, DMA and county levels. Online preprints can be zoned down to zip code level.
National preprint customers will have their logo appear in promotional ads that will appear in over 1,000 newspapers, niche products and affiliated Web sites to start, with a monthly value of more than $1 million dollars.
The site expects to steadily grow traffic through contests, search engine marketing, promotional advertising in newspapers and their Web sites as well as radio, TV and billboards. Users will be encouraged to register for weekly reminders and will also be able to choose an update option from their favorite retailers that will provide them with an alert when a new preprint is posted.
To learn more about Zip2Save.com or to place advertising on the site, contact Dan Sepulveda or Laura Riffle at Independent Newspapers, Inc., at azmajoraccounts@newszap.com, or call 623-445-2777.
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